If individuals can be given the rights to control their data, or more precisely, if those who would use data had first to secure the right to use it, then a negotiation could occur over whether, and how much, data should be used. The market, that is, could negotiate these rights, if a market in these rights could be constructed.
Lawrence Lessig -The Architecture of Privacy

The mission of the Center for Health Transformation is to build a 21^st century intelligent health system that saves lives and saves money for all Americans. And the foundation of this system must be built upon interoperable information technology. YTC delivers one of the most powerful, innovative, and essential technologies that truly puts consumers in control of their health information.
David Merritt - The Center for Health Transformation

Anyone today who thinks the privacy issue has peaked is greatly mistaken…we are in the early stages of a sweeping change in attitudes that will fuel political battles and put once-routine business practices under the microscope.
Forrester Research

Eventually, companies may have to compete based on how we treat sensitive data.
Michael Lamb - Chief Privacy Officer,AT&T